Mosaic classifies consumers in the UK into 61 different types with shared, lifestyle preferences aggregated into the 11 groups outlined below.
A Symbols of success
People with rewarding careers who live in sought after locations, affording luxuries and premium quality products
B Happy families
Families with focus on career and home, mostly younger age groups now raising children
C Suburban Comfort
Successfully established families in comfortable, mature homes. Children are growing up and finances are easier
D Ties of community
People living in close-knit inner city communities, responsible workers with unsophisticated tastes
E Urban intelligence
Young, single and mostly well-educated, these people are cosmopolitan in tastes and liberal in attitudes
F Welfare borderline
People who are struggling to achieve rewards. Mostly reliant on the council for accommodation and benefits
G Municipal dependency
Families on lower incomes who often live in large council estates where there is little owner-occupation
H Blue collar enterprise
People who though not well-educated are practical and enterprising and may well have exercised their right to buy
I Twilight subsistence
Elderly people subsisting on meager incomes in council accommodation
J Grey perspectives
Independent pensioners living in their own homes who are relatively active in their lifestyles
K Rural isolation
People living in rural areas where country life has not been influenced by urban consumption patterns