Letterbox London: Targeting

Used by most of the UK's top advertisers, more is spent on door-to-door marketing than on cinema, outdoor and radio. Advertisers recognise that door-to-door, or letterbox as it is also known, is an extremely cost-effective way of reaching carefully targeted households.

As part of our VFD (Verified Free Distribution) accreditation, telephone and face-to-face back checking is carried out each and every week. Wickes have recently recognised our distribution service by making an award for consistently high distribution efficiency, spanning the last ten years.

Find out what we can do for you by calling one of experts on 08444 772323 or email letterbox@london.newsquest.co.uk

TARGETING The use of profiling and targeting enables you to reach your key audience. Letterbox can target by newspaper title, store catchment area or postcode. Profiling is also available using MOSAIC geo-demographic software.	FLEXIBILITY With door-to-door, you are in control. Size, shape, colours, number of pages: there are no barriers. Limitations of two-dimensional media are removed and techniques such as product sampling, "knock and drop" and post on note become available.	TIMING Timing, they say, is everything. If necessary, you can choose the day your leaflets are delivered to coincide with a sale or a specific offer. We deliver 52 weeks of the year.
CREDIBILITY Because newspapers are a welcome guest at most homes, inserts can benfit from some of the goodwill built up by the papers over several decades.	COST-EFFECTIVENESS Using our existing delivery network makes distribution with our free newspapers possible at a fraction of the cost of direct mail.	CONTROL Because you don't have to follow newspaper boundaries, you don't have to dilute your budget by advertising outside your catchment area.

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