Leaflets are by far the most popular choice of media for finding details on special offers and low prices according to national consumer survey consumers choice (above), which was commisioned by the Newspaper Society in 2004.

Between 62 and 71 per cent of consumers surveyed by synergism on behalf of the Direct marketing Association said they found samples and money-off coupons useful.

In research carried out by Millward Brown, it was found that 44 per cent of households in the UK were spontaneously aware of DIY chain Wickes' booklet being delivered through the door.